AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Virtual Pet Apps on iOS in Australia
Sensor Tower's analysis reveals the Q4 2020 performance trends for the top virtual pet applications on iOS in Australia. Insights show varying patterns in downloads, revenue, and active users.
As 2020 came to a close, the virtual pet category on iOS experienced an array of performance trends in Australia. Sensor Tower provided the data for this analysis, and more detailed insights can be found on their platform.
My Cat – Virtual Pet Games saw a decrease in downloads from about 2.2K in late September to approximately 1.4K by the end of December. Revenue also saw a downward trend, starting at around $4.5K and dipping to nearly $3.9K. Weekly active users mirrored this decline, dropping from 4.1K to about 2.8K over the same period.
MinoMonsters, Inc.'s Cat Game - The Cats Collector! experienced fluctuating revenue, peaking at roughly $2.2K in late October and ending the quarter with around $1.7K. Downloads remained relatively stable, hovering between 345 and 485, with a slight increase to 438 at the quarter's end. Active users showed a gradual decrease from 1.3K to 715.
For Pet Doctor Care games for kids, revenue varied, with a notable peak of $675 in mid-December, contrasting with lower figures in other weeks. Downloads saw an upward trend in December, reaching over 1K from a starting point of around 900. Weekly active users increased from 1.5K to 1.7K throughout the quarter.
My Talking Tom 2 from Outfit7 Limited showed a revenue drop from $1.3K to $218, while downloads saw a significant rise in late December to approximately 3.7K. The app had a high number of weekly active users that fluctuated across the quarter, starting at 95.2K and ending at 86K.
Lastly, My Talking Angela, also by Outfit7 Limited, had a varied revenue pattern, with a notable spike to $1.3K in the week leading up to Christmas. Downloads surged to about 3.1K in the same period, with weekly active users generally declining but then increasing to 12.5K in the penultimate week of December.
The data provided by Sensor Tower offers a snapshot into the dynamic virtual pet app market on the iOS platform in Australia. The trends observed in Q4 2020 reflect the changing user engagement and revenue generation within this category.
